How-to
The Google Translate website widget: who can still use it
Who Google still offers its Website Translator widget to, what it does and does not do for search, and the options for sites that cannot sign up for it.
Blog
Website translation, multilingual SEO and localization
Articles from LangRelay on translating websites, multilingual SEO, hreflang and translation quality, for site owners and the agencies who run their sites.
Multilingual SEO
International keyword research: a worked example
How to research keywords for each language and country, with real search volumes for one topic in Germany, Spain, France and the Netherlands.
Localization
Internationalization vs localization (i18n vs l10n)
Internationalization (i18n) prepares code so it can be adapted; localization (l10n) does the adapting for each market. What each involves, with code examples.
Multilingual SEO
SEO localization: what to change on each translated page
SEO localization adapts what search engines read on a translated page: title, meta description, slug, alt text, structured data and social tags, field by field.
Translation quality
Translation QA checklist for websites, stage by stage
A translation QA checklist for websites: what counts as an error, how severe it is, and what to check in the text, on the page and on the live site.
Cost and buying
Website translation services vs software: which to use
When to hire a translation agency for your website, when software does the job, and how teams combine the two, with dated per-word rates and plan prices.
How-to
Automatic website translation: what it does and doesn't do
For a site owner, automatic translation is four jobs, from finding text to publishing. Which ones software does alone, and where a person should check it.
WordPress
The best WordPress translation plugins, compared (2026)
WPML, Polylang, TranslatePress, Weglot, GTranslate and LangRelay compared on storage, review, SEO and price, with every price dated and linked.
Translation quality
Can ChatGPT translate a website? What it does and misses
ChatGPT translates page text well in some languages. A multilingual site also needs URLs, hreflang, working markup and updates. What a chat leaves to you.
Multilingual SEO
Does machine translation hurt SEO? What Google says
Google's policies don't ban machine translation. They target pages made at scale with little value. What that means for your site, and where review fits.
Multilingual SEO
Hreflang and canonical tags: how to use them together
Each language version is its own canonical and lists every alternate. The conflicts that break hreflang, with HTML examples and a check for live pages.
Multilingual SEO
Hreflang vs the HTML lang attribute: what each one does
The lang attribute says what language this page is in; hreflang points to the page in other languages. Who reads each, valid values, and both in one head.
Multilingual SEO
Hreflang in WordPress: how plugins print it and how to check
Where hreflang comes from on WordPress, what WPML, Polylang, TranslatePress and Weglot print by default, how Yoast SEO and Rank Math fit in, and how to check.
Multilingual SEO
Hreflang in XML sitemaps: syntax, limits and common errors
When to put hreflang in a sitemap instead of the page head, one valid multilingual sitemap to copy, Google's size limits and the errors that break the file.
Translation quality
Is Google Translate accurate enough for a website?
A 2021 study found Google Translate kept the meaning of 55% to 94% of sentences, by language. What that means for a website, and which pages need review.
WordPress
Language switcher best practices for multilingual sites
Where to put a language switcher, dropdown or links, native names, flags, redirects and accessible markup, with the HTML a WordPress site can ship.
Localization
Localization vs translation: what changes, with an example
Translation changes a page's language. Localization changes what it assumes about the reader. One landing page shown both ways, and where transcreation begins.
Translation quality
Machine translation post-editing (MTPE) for website copy
How to post-edit machine translation for a website: light vs full post-editing, which pages need which, a checklist for web pages, and how to run it as a queue.
Translation quality
Machine vs human translation for websites: how to choose
Choose machine or human translation per page, not per site. Content types, dated per-word rates, a cost model for a 20,000-word site, and where approval fits.
Multilingual SEO
Self-referencing hreflang and x-default, with examples
Should a page list itself in its own hreflang set, and where should x-default point? Both answered with markup, Google's rules and five plugins' defaults.
Multilingual SEO
Subdomain vs subdirectory for a multilingual website
Subdirectory, subdomain or country domain for each language? What Google's documentation says about each, the costs it leaves out, and when each one fits.
Translation quality
How to build a translation glossary for your website
A website translation glossary in five steps: which terms to collect, how to decide per language, case and plurals, a template, and how to keep it current.
Cost and buying
How much does it cost to translate a website in 2026?
Website translation cost is words times languages times rate, plus what changes each month. Worked prices for a 20,000-word site, by human and by software.
Agencies
Website translation for agencies: design, quotes and handoff
How a web agency can design a multilingual site, quote the translation work, let clients review only their own site, and decide who owns upkeep after launch.
Cost and buying
Weglot pricing explained: plans, word limits and examples
Weglot's plans on 2026-10-06, how its fixed word limit is counted, what happens when you go over, and what three example site sizes would pay each month.
WordPress
WordPress in two languages without duplicating pages
How WordPress stores a second language, as a copy of each post or as translations of one page, and what each model costs you every time the original changes.
Start with one page.
Pick a language and a page. See how LangRelay handles changes, review, and SEO on your own site.
For WordPress, install the plugin first.