Multilingual SEO
International keyword research: a worked example
How to research keywords for each language and country, with real search volumes for one topic in Germany, Spain, France and the Netherlands.
Blog
Multilingual SEO
Articles about multilingual seo from the LangRelay blog: how it works, what to check and what it costs, each with its sources and the date they were read.
Multilingual SEO
SEO localization: what to change on each translated page
SEO localization adapts what search engines read on a translated page: title, meta description, slug, alt text, structured data and social tags, field by field.
Multilingual SEO
Does machine translation hurt SEO? What Google says
Google's policies don't ban machine translation. They target pages made at scale with little value. What that means for your site, and where review fits.
Multilingual SEO
Hreflang and canonical tags: how to use them together
Each language version is its own canonical and lists every alternate. The conflicts that break hreflang, with HTML examples and a check for live pages.
Multilingual SEO
Hreflang vs the HTML lang attribute: what each one does
The lang attribute says what language this page is in; hreflang points to the page in other languages. Who reads each, valid values, and both in one head.
Multilingual SEO
Hreflang in WordPress: how plugins print it and how to check
Where hreflang comes from on WordPress, what WPML, Polylang, TranslatePress and Weglot print by default, how Yoast SEO and Rank Math fit in, and how to check.
Multilingual SEO
Hreflang in XML sitemaps: syntax, limits and common errors
When to put hreflang in a sitemap instead of the page head, one valid multilingual sitemap to copy, Google's size limits and the errors that break the file.
Multilingual SEO
Self-referencing hreflang and x-default, with examples
Should a page list itself in its own hreflang set, and where should x-default point? Both answered with markup, Google's rules and five plugins' defaults.
Multilingual SEO
Subdomain vs subdirectory for a multilingual website
Subdirectory, subdomain or country domain for each language? What Google's documentation says about each, the costs it leaves out, and when each one fits.
Start with one page.
Pick a language and a page. See how LangRelay handles changes, review, and SEO on your own site.
For WordPress, install the plugin first.